Content is King Kong
Why is content never queen and always king? To me, the information, that is called “contents” in today’s marketing, can also be compared to a fictional monster – the “King of Beasts”. Being world famous, “content” has become a movie star, an icon of modern marketing and communication.
But “content creation”, in times of artificial intelligence, is also full of sequels, remakes and spin-off. Advertising has often become an imitation or a parody of what used to be “story-telling”.
